Thursday, November 8, 2012

New Media Job Interview? New Interview Questions.

Alex Nicholson and I teamed up and crafted ?'s to guide an assessment of social marketing/new media acumen. The list is good. And it's great insight to share with prospective candidates and hiring managers alike so here goes:
screening question-set to discover social marketing acumen
From the HR guy:

1. Please describe the strategic and tactical elements of a social marketing program you have lead or are currently leading.

2. How do you monitor a social marketing campaign? How do you measure results?

3. In your observation, what company or brand has smartly and effectively utilized social media channels for a marketing purpose?

4. Detail a marketing tool within Facebook, Twitter or LinkedIn that any brand committed to a social marketing campaign should know how to use. Why?

5. What are some best practices related to engaging with online brand communities?

6. Describe your approach to training colleagues about social media.

7. What are some trends in social marketing that excite you?

From the New Media gal:

1. Do they have Linked In, Twitter in their personal info.

2. Is the content on their Twitter a good indicator of who they are.

3. Is their LinkedIn up to date and do they have good references or mentions tied back to social.

4. On their resume, do they have examples of work-related social media efforts (managed a FB page, ran a social campaign).

5. Do they list any of these on their skills: Facebook Insights, Google Analytics, Radian6 (or similar social listening).

6. Do they avoid terms like guru, expert, master (all bad signs).

Monday, June 4, 2012

Personal ref. Steve is an incredible freelance corp. comm pro. Hire him! www.turgeoncommunications.com

Wednesday, October 19, 2011

new media mavens find your social nirvana at @Conellc http://ping.fm/NHGva

Friday, October 14, 2011

Seeking a steller presentation coach/public speaking guru for a customized training module I am working on. Referrals?

Thursday, December 3, 2009

And for new media enthusiasts- special digital PR internship available (college credit) aweatherbee@coneinc.com
Cone gearing up for Spring 10 Interns (college credit only) http://ping.fm/EzqQl
Cone Consumer AD opportunity http://ping.fm/7I4kS
Cone Consumer AS opportunity http://ping.fm/idatx

Tuesday, December 1, 2009

Cone seeks a Senior Account Supervisor for our Brand Marketing Group.Consumer Brand experience/PR agency backrd a must #jobangels

Tuesday, November 17, 2009

Search: Leader with non-profit, + PR agency experience for Cause Branding discipline here at Cone. http://ping.fm/XKXzz

Tuesday, October 27, 2009

Sweet PR/Social-new Media opportunity here at Cone. http://ping.fm/4uY0q

Monday, October 26, 2009

my new cell is 617-512-3274. Learn it. Know it. Live it.

Tuesday, October 13, 2009

EVP Cause Branding here at Cone in Boston. An amazing opportunity: http://ping.fm/XwVZC

Thursday, October 8, 2009

Am interested to hear from experienced Cause Branding folks- http://ping.fm/JzeLi

Thursday, October 1, 2009

New postion/new city. HR Director with Cone in Boston. aweatherbee@coneinc.com

Tuesday, September 1, 2009

4-6 week paid internship available in LA based Corporate group. aweatherbee@cmgrp.com

Tuesday, August 25, 2009

Consumer opening and Lifestyle & Entertainment opening both with R & C LA- email if interested. aweatherbee@cmgrp.com

Thursday, August 20, 2009

Fun stuff today- looking for Consumer folks here in LA and in Boston. Contact me aweatherbee@cmgrp.com

Thursday, August 13, 2009

Integrated Marketing Account Executive opening with Rogers & Cowan - inquire within.